Overview of GSRBM Curriculum - Second Session

Second Session (Junior) - Management of the Retail Banking Segment using Retail Market$im®, including market segmentation, product management, delivery concepts, and simulated implementation of tactics in a competitive environment.

Market$im - Comprehensive Retail Marketing Case - this retail market simulation is exclusive to GSRBM and enables students to compete for market share under various scenarios. (2nd year, 25 hours, Mike Allen, Archie Brown, Jim Fugitte, Cathy Myers, Kurt Treu, Malcolm Myers)

Advertising - demonstrates how to maximize the impact of limited marketing resources on specified goals. (2nd year, 1 hour, Meredith Verdone)

Alternate Delivery - identifies and assesses modern alternatives to traditional delivery strategies. (2nd year, 1 hour, Sean Rowles)

Asset/Liability Management - examines the major decision variables involved in managing a bank's resources and the risk-return trade-offs made in matching funds sources and uses to achieve a bank's financial objectives. (2nd year, 8.5 hours, Bob Kemp)

Bank Investment Products - reviews the products, strategies and participants in the competitive Non-Deposit Investment market. (2nd year, 1 hour, Paul Leventhal)

Advanced Bank Financial Analysis - spans the gap between theoretical bank management courses and tactical planning by providing financial management tools for practical problem solving. Teams evaluate earnings performance measures, the trade-off process in achieving goals, management of net interest margin, implications of the loan loss provision, management of net non-interest margin, cost of bank funds, liquidity, and bank valuation. (2nd year, 6 hours, Lisa de Paschalis, Ted Brauch)

Customer Segments & Marketing - examines customer segmentation techniques and ways to evaluate the impact of segment targeting. (2nd year, 1.5 hours, Michael Allen)

Delivery Strategy Decisions - provides students with a systematic decision protocol to evaluate technology and delivery systems. (2nd year, 1.5 hours, Cathy Myers)

Functional Reviews - students will take three out of the four reviews each of which concentrates on a different function of the simulation: CRO & CFO, Product Managers, Delivery, and Marketing. (2nd year, 3 hours, Market$im faculty)

Incentive Compensation - provides an overview of both cutting edge and tried and true compensation strategies to get the most from your employees while avoiding unintended consequences. (2nd year, 1 hour, David Cichelli)

Insurance Products - explores the decision criteria surrounding how a bank can best service its customer insurance needs. (2nd year, 1 hour, Linda Need)

Leadership - breaks down the concepts of teamwork and communication, heightening the long-term awareness of what it takes to be a leader within the bank, and also the short-term awareness of what it takes to maximize study group efficiency at the school. (2nd year, 2.5 hours, Laurie Callahan)

Product Design/Pricing Strategies - explores the concept of demand elasticity and its implication on pricing, features and functions of retail bank products. (2nd year, 1.5 hours, Sherief Meleis)

Regulatory Environment Panel - weighs how the banking environment is changing in response to the current economic climate and what this may mean for the future (2nd year, 2 hours, TBD)

Small Business Products - focuses on the importance of segmentation in small business banking, as well as the various tools for tracking and measuring profitability. (2nd year, 1 hour, Bob Kottler)

Sim Best Practices - in spite of there being no set recipe for winning or losing with the simulation, this class will examine some of the turning points that led to key shifts within the sim bank marketplace. (2nd year, 1 hour, Mike Allen)

Policy Study Lab and Case Review (Home Study) - requires extensive research as students apply all the concepts they have studied at the School in an in-depth analysis of their own banks. (2nd year home study, 100 hours, Gary Huff, Gary Myers & Market$im faculty)